This is a ‘member only’ free event. As a member, we invite you to bring along a friend … also free of charge.
Make the Web work for You –
tools and tips to optimize your website
Everything starts with a website. Even if you sell offline products or services, you will need an online presence and tools so people can find you. Starting a small business can be challenging, and learning how to optimize your online presence can be overwhelming at first. Google has great tools for small business owners and entrepreneurs – come learn about some of them in this hands-on workshop. Feel free to bring your laptops to follow along. We will give an overview of some of the free tools and features you can use to optimize your website, including Search, Google Ads, Accelerated Mobile Pages, Analytics, Google My Business and Google Optimize.
Get an overview of some of Google’s tools and resources for small business owners
How to be visible in a high-competition environment using Ads
The importance of setting goals: your website has to help you reach your goals, and they must be measurable
Digital marketing is not an exact science; you should test and then optimize
Work on your website is an ongoing process; it’s never finished
Tips for how to keep your website safe and secure
Find out how you can get involved with user research at Google
Evelyn Leu works as an Educational Projects Lead at Google, developing educational partnerships with universities and associations, creating curriculums, running workshops and trainings for entrepreneurs, agencies and businesses throughout Switzerland and Austria. She joined Google in 2013, and is currently leading initiatives such as the Partner Academy and “Google Atelier Digital“. Evelyn has a background in marketing and sales and is a graduate of the University of Zurich, where she completed her master in Economics. Evelyn is the chapter lead of the non-tech women@ affinity group at Google Zurich. She is committed to empowering women and small business owners to achieve their full potential.