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Monthly Event – Inside the Fashion Industry: Digital Fashion Business Basics


June 18, 2019 6:30 pm


Bahnhofstrasse 46
8001 Zurich


 80.00 (CHF)

How Fashion Business Uses Digital Tools to Get More Sales

Do you like to shop online or do you prefer shopping in stores? Are you an impulsive buyer or do you spend days or even weeks researching a product before making a purchase? Do you use social media and follow some fashion influencers for keeping yourself informed about the latest fashion trends or your clothing purchase is based on your own preferences and lifestyle requirements? Too many questions to consider…


We thought it would be useful to learn more about the Fashion as a Business; to understand what tools do they use in targeting us as customers, how do they choose its marketing strategy, how did the digital transformation happen in the fashion industry and etc.

Our partner PKZ MEN & WOMEN will share with us their story of the success and also its insight on the digital area of the business.


Additionally, we have invited two local fashion influencers that already have a dedicated following of people in Zurich and its surroundings. They will explain what it takes to become a fashion influencer and how does this business model work for them.

Rebellion is power #SheIsRebel

Website: She is Rebel  º Instagram º LinkedIn º Pinterest º Facebook


Website: Mum in Heels º Instagram º Facebook


Our partner Simply Soup is delighted to serve you with a healthy and delicious apero.

“Healthy body leads to a healthy mind and a happy soul and that is exactly what we want”


Important Info:

– Registration is from 18:30 to 19:00.

– Spaces are limited

– Please be mindful and inform us if you can´t make it. We accept cancellations up to 48h before the event, no questions asked! Please write to julia@pwg-zh.com if you have registered but cannot attend.


Cancellation and No-Show policies:

As busy women we know that time is very valuable to us all. Cancelling an event is sometimes unavoidable. That’s why we ask that members and non-members, alike, respect our cancellation policy and / or no-show policy. Without your cancellation notice, PWG is unable to change the financial commitment (i.e. food, drink and other venue costs) it has made after the 48 hours deadline.

Cancellations: Without your written cancellation, we reserve the right to charge you for full payment.

No-Shows: Likewise we reserve the right to charge you for full payment if you have registered for the event but do not attend without informing us (i.e. No-Show).